Welcome to ATE

Nutritionella blog rebrand according to elle1

Good morning, friends! Long time no see. Okay, that’s totally my fault–but guess what? The new blog is officially live!

When I started this process back in January I knew it was going to be a big project. Then I hired not one but two developers who weren’t experienced enough to do the job correctly which made it a whole lot bigger. After three long weeks I was already out a few hundred dollars and had practically nothing to show for it besides a seriously messed up looking blog.

Thankfully Cassie of the beautiful Back to Her Roots, introduced me to her a-mazing developer. Just when I was ready to abort the rebrand altogether, Joe welcomed me and my messed up looking blog with open arms and, as you can see, completely turned the project around.

I’ll save the woes of rebranding for another post though. Let’s get to the good stuff, shall we?

Here’s what’s new!

1. A new name, logo & URL. That’s a lot to change at once so for this first version I decided to stick with a similar color scheme and blog header that resembles nutritionella. Deep down I secretly want to be a black and white blog kinda girl but I think for now this will do. At least until my blog funds have been replenished.

2. A modern theme. It’s still clean and pretty but now ATE is also mobile-friendly!

3. New fonts. I chose the fashion magazine-inspired Didot font for all post headlines and clean & simple Helvetica Neue for mostly everything else.

4. A wider post column for bigger and brighter photos. Also, cleaner social sharing buttons beneath posts and a custom Pin It button that appears on all post images.

5. An updated Partnership page & a place to welcome new readers. My About and FAQs page are next in line for an update.

6. Gallery-style category pages, like this one. This addition was deeply inspired by one of my all-time favorite blogs. I’ve spent countless hours scouring Elsie & Emma’s blog over the past year or so and think they’re a great way to showcase the best any blog has to offer. Don’t mind the white spaces… we’ll be filling the gaps in the upcoming months!

7. A beautiful new recipe page. Complete with toggle functions for text and photo views.

8. A jazzed up sidebar. I added some new buttons and a tabbed “recipe box” of sorts for browsing the blog.

9. New topics. I’ve added a DESIGN & DIY page which will cover everything from Home Decor and DIY to Blogging & Photography. I’ve also added a couple of new lifestyle-esque categories I think you’ll enjoy. Again, I know they’re a bit bare now but there’s lots in store!

10. Updated social profiles. I’m officially @ellepennerRD on Twitter, Instagram and Pinterest and the blog page is now According to Elle on Facebook.

11. New blog subscription channels. For those of you who would like ATE delivered to your email inbox, please just type in your email address in the Email tab to the right.

For those of you who follow Nutritionella on Bloglovin and/or Feedly, I’d love for you to add ATE to your list!

[button url=”https://www.bloglovin.com/blog/11555925/according-to-elle”]Follow ATE on Bloglovin[/button]              [button url=”http://feedly.com/#subscription%2Ffeed%2Fhttp%3A%2F%2Faccordingtoelle.com%2Ffeed%2F”]Follow ATE on Feedly[/button]

I’m hoping to have both Bloglovin’ accounts merged eventually but was told my Feedly followers will just be redirected to the new feed. If it’s not too much of a bother, I’d love your support in grow these two brand new channels!

And last but not certainly not least, 2 big things you can’t see.

12. Two years of archived posts. A lot has changed since I wrote my very first blog post back in 2010. My photography skills have improved and my recipes have gotten better–mostly because now I only post the really, really good ones. I also write about fashion and home decor, and use a lot less exclamation points in my sentences than I did back then.

I wanted the new blog to represent the blogger I am today, not the newbie I was 3 years ago. Don’t worry, there’s still a solid 14 months of posts for you to scour through. The others have been archived in my private blogging journal.

13. A better hosting solution. My previous hosting shituation was, well, exactly that. Each page on the old blog took 11-12 seconds to load. In real-world speak, that’s like driving 25 miles per hour in the fast lane on the highway. Not cool.

Given how much it’s grown, I decided a well-functioning blog was worth the investment so we moved my blog off of Bluehost. The result? A page that loads in about 3 seconds flat. You may not notice the difference but it’s kind of amazing so… you’re welcome. :)

What do you think? Feel free to poke around and let me know what you like or would like to see different. Also, if I write a few posts on blog rebranding posts, is there anything in particular you’re interested in hearing about?

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