So, after months of weighing the pros and cons of rebranding this little blog, and deciding against it I don’t know how many times, I thought I’d give you all a little update!
Like legitimately happening.
The decision wasn’t an easy one. Not.by.alongshot. Actually, it was one of the hardest decisions I’ve ever had to make.
So I waited, and waited, and waited for a sign–and then one day a couple of weeks ago, it came to me.
An idea–the idea–that made the rebranding feel right.
I immediately started playing around with new logos and fonts. Since then, my best friend Katie has seen at least one hundred variations of the blog’s evolving new look. She’s a saint–a saint with style. I also purchased a new theme and began hunting for a developer to handle the migration. Oh yeah and those four written pages of customizations. I even researched username availability for my Pinterest, Twitter, Instagram, Google+ and Facebook accounts. And last night, as I wrote this post, I completed the gut-wrenching process of switching them all.
I know. It’s a little sad, isn’t it? Well, maybe bittersweet is a better word for it.
But you see, these days I eat, breathe and sleep nutrition. Since starting this little blog my first semester of grad school, I’ve earned a Master’s degree, become a Registered Dietitian and by some small miracle, landed my dream job. Nutrition is now a part of who I am, what I love doing every day. I know that will always shine through no matter where my little piece of the internet lives, which is why I’m okay with letting go.
I absolutely adore nutritionella–the brand, the blog, but most of all, YOU! Because YOU, my regular readers, blog buddies, friends, family and my darling husband (who deserves way more credit than I ever give him) have helped it grow into what it’s become.
But I want you to know you’re also a part of this blog’s evolution. In fact, after having that “Aha!” moment a couple of weeks ago, it was rereading your comments in my first rebranding post that helped me overcome the fear of change and move forward.
So, it’s time–and I’m so grateful to know you’re behind me! I seriously can’t thank you enough. I’m hoping to have the rebrand complete some time over the next couple of weeks, so stay tuned!
Blog rebranding: Ever done it? Thought about it? I’m actually still kind of in shock it’s happening. I mean, it’s like waking up one day and, after 3 years, deciding to rename your child. Or your pet. Not that I’ve ever done that but right now it sure feels that way!
P.S. That photo? My last Instagram as nutritionella. And those glasses? An early Valentine from my Dad. What can I say, he just gets me. Oh and for those of you who missed the update, he’s doing much, much better!
P.P.S. I forgot to mention this. If you were following me on social media before, you still are! Just use @ellepennerRD to find me on Instagram, Pinterest and Twitter from now on. I updated the blog Google+ page name and the blog’s Facebook URL but the official page change requests will take a couple of weeks.